Privacy Policy

Last updated: 1st April 2025

At Axelerate Clothing, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website or interact with our services.

1. Who We Are

Axelerate Clothing is an independent clothing brand based in the UK.
If you have any questions about this policy or your personal data, you can contact us at:

📧 Email: hello@axelerateclothing.co.uk

2. What Data We Collect

When you interact with our website, we may collect the following personal data:

  • Order Information: Name, billing/shipping address, email, phone number, payment method
  • Transaction Details: Products ordered, order value, and delivery status
  • Technical Information (via cookies): IP address, browser type, device type (see Cookies section below)

If applicable:

  • Account Information: If you create an account in future, we may collect your login details (email and password), saved preferences, and order history.
  • Marketing Data: If you sign up for our newsletter or marketing emails in future, we may collect your email address and preferences.

We do not collect or store any payment card details — payments are processed securely via third-party providers (Stripe and PayPal).

3. How We Use Your Information

We use your data to:

  • Process and fulfill your orders
  • Communicate with you about your order
  • Provide customer support
  • Improve our website and service
  • Comply with legal obligations

If applicable:

  • If you opt in to marketing in future, we’ll use your email to send updates, offers, or new product launches. You can unsubscribe at any time.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract: to process and deliver your order
  • Legal obligation: for tax or compliance purposes
  • Legitimate interests: to improve our website and customer experience
  • Consent: for email marketing or account creation (if applicable)

5. Sharing Your Information

We only share your information with third parties where necessary:

  • Payment Providers (Stripe, PayPal) – to process payments
  • Print-on-demand suppliers – to fulfil your order
  • Shipping couriers (e.g., Royal Mail, DPD) – to deliver your items
  • Professional services – if we need legal, IT, or accounting support

We never sell your data or share it for unrelated marketing purposes.

6. How Long We Keep Your Data

We retain your data only as long as necessary:

  • Order data: typically retained for 6 years for legal and tax reasons
  • Guest checkout info: kept only as long as required for order fulfilment

If applicable:

  • Marketing data: retained until you unsubscribe or withdraw consent
  • Account data: retained as long as the account remains active

7. Cookies & Analytics

We currently do not use cookies for tracking or analytics beyond what’s necessary for the website to function.

If applicable:

  • If we introduce tools like Google Analytics, Meta Pixel, or other third-party tracking in future, we will update this policy and ask for consent where required.

8. Your Data Rights

Under UK GDPR, you have the right to:

  • Access the data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (in some cases)
  • Object to or restrict certain processing
  • Withdraw consent (for marketing or account features, if applicable)
  • Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise any of these rights, email us at hello@axelerateclothing.co.uk

9. Data Security

We take security seriously. Your personal data is stored securely, and only accessed by those who need it to perform essential business functions. Payment details are handled by secure third-party providers and are never stored on our systems.

10. Updates to This Policy

We may update this policy to reflect changes in our services, the law, or technology. When we do, we’ll revise the “last updated” date at the top.